A little more about us
Thoughtfully simple.
Personally yours.
ishSmile is operated by XRP Health Limited, bringing together clear appointment information, straightforward pricing, and two London service locations.
Room for your questions.
Time for your smile.
Choosing whitening is personal. We want you to understand the appointment, know the price, and have a clear way to speak with the team before deciding.
Our £125 offer (usually £175) includes product-use guidance and starting and final shade comparisons. You apply the whitening product yourself. Allow around 30 minutes for your visit. Individual results vary.
- One clear appointment fee
- Brick Lane and Belsize Road locations
- Booking and contact options in one place

Our partner
The NaturaSmile
connection.
Visit your chosen London pharmacy for product-use guidance. You apply the whitening product yourself while a team member explains the product instructions. Ask the team which product is available for your selected appointment and request its instructions before booking. A trained team member explains the product instructions and answers your questions. This is a cosmetic, self-applied service: we do not examine, diagnose or give personal health advice.
Visit NaturaSmileInformation you
can make sense of.
The smile journal is written by the ishSmile editorial team and links to sources including the NHS. It offers general information, not personal advice. If you have sensitive teeth or gum concerns, check with a healthcare professional first.
Explore the smile journalTalk to the team