“Really happy with the results. My teeth looked noticeably brighter after the session but still very natural. The whole appointment was comfortable and everything was explained clearly. Would definitely recommend.”
4.9/5 from 10 customer reviews
A brighter smile in one relaxed 30‑minute visit.
Self-applied teeth whitening at two London pharmacies. A trained team member guides you through every step while you apply the product yourself, then you see your before and after shade.
- £125 offer, usually £175. You save £50
- Guided step by step, never rushed
- Brick Lane E1 & Belsize Road NW6
Book online in 2 quick steps. See live times below.
Whitening offerUsual price £175. Offer price £125Save £50
“My teeth looked noticeably brighter after the session but still very natural.”
4.9 out of 5Customer rating
Inside 2 local pharmaciesBrick Lane & Belsize Road
Around 30 minutesIn and out, same visit
Official NaturaSmile partnerWhitening products we use
Book your appointment
Pick a time that suits you
Choose your London location, pick a date and time, and add your details. It only takes a minute.
- 1Choose location & timeBrick Lane or Belsize Road
- 2Add your detailsName and contact information
- 3Come in and smileWe guide you through the rest
Rather book by phone?
Our team is happy to help with any question.
Call 0207 173 5298How it works
Simple, guided and over in about 30 minutes
No guesswork. You are shown exactly what to do, and you stay in control the whole time.
- Step 1
Book your time
Choose Brick Lane or Belsize Road and pick a time that suits you. It takes about a minute online.
- Step 2
We guide you, step by step
A trained team member records your starting shade and talks you through the product instructions.
- Step 3
Apply it yourself
You apply the whitening product yourself, at your own pace, with the team on hand for any questions.
- Step 4
See your new shade
Compare your final shade with where you started before you leave. The whole visit takes around 30 minutes.
Customer reviews
Real customers.
Brighter smiles.
What people say after their visit, in their own words.
Customer reviews
10 published reviews
4.9 / 5
Average of 10 published ratings
Swipe to explore
Review 1 / 10
See the difference
Still your smile. Just brighter.
We record your shade before you start and compare it again at the end, so you can see your own change rather than someone else’s photos. Customers describe results that look brighter but still natural.
- Before-and-after shade check at every visit
- A natural-looking result that suits your smile
- Product instructions to refer back to afterwards
Results vary from person to person. Whitening lightens natural teeth only; crowns, veneers and fillings keep their colour.
Clear pricing
One appointment. One clear price.
Everything you need for your whitening visit is included in the appointment price. No packages or add-ons to work out.
Usual price£175
Offer price£125
Save £50
ishSmile whitening appointment
Usual price £175. Offer price £125per appointment
- Your starting shade recorded
- Step-by-step guidance from a trained team member
- Self-application of the whitening product
- A before-and-after shade comparison
- Product instructions to refer back to
Questions about payment or changing your booking? Call 0207 173 5298.
Two London locations
Inside trusted local pharmacies
Visit us at Letterbox Pharmacy on Brick Lane or Belsize Priory Pharmacy on Belsize Road. Choose either one when you book.
East London
Brick Lane
Letterbox Pharmacy
4 Brick Lane, London E1 6RF
Near Shoreditch, Whitechapel, Spitalfields, Aldgate
Show interactive map
Explore Brick Lane with Google Maps.
North West London
Belsize Road
Belsize Priory Pharmacy
Unit 2, 131-143 Belsize Road, London NW6 4BR
Near Belsize Park, Swiss Cottage, Kilburn, South Hampstead
Show interactive map
Explore Belsize Road with Google Maps.
Questions before you book
Good questions.
Honest answers.
Still deciding? Here are the questions people ask most. Call 0207 173 5298 if yours is not here.
Ask the ishSmile teamHow much does an ishSmile appointment cost?
The offer price is £125 per appointment, usually £175, saving you £50. It includes product-use guidance and starting and final shade comparisons. You apply the product yourself while a team member explains its instructions. Confirm payment and cancellation details with the team before booking.
Where can I book in London?
ishSmile lists two London service locations: Letterbox Pharmacy at 4 Brick Lane, London E1 6RF; Belsize Priory Pharmacy at Unit 2, 131-143 Belsize Road, London NW6 4BR. Check your selected location when booking.
How long should I allow?
Allow around 30 minutes for the visit. This is an approximate appointment length, not an application time for a product. Follow the product instructions and confirm the duration shown for your selected booking before travelling.
Is teeth whitening suitable for everyone?
Whitening is not right for everyone. If you have sensitive teeth, gum concerns, or a health condition, check with a healthcare professional before booking, and read the product warnings. Our team guides you through the product instructions but does not examine or diagnose.
What result can I expect?
Results vary with the product and your starting tooth colour. You can compare your shade before and after self-application at the ishSmile visit. Customers often describe a brighter but natural-looking result; a specific shade change is not guaranteed.
Will whitening change crowns, veneers, or fillings?
No. Whitening lightens natural teeth only, so crowns, veneers and fillings keep their current colour. Bear this in mind if you have any near the front of your smile.
What if I have sensitive teeth?
If you have sensitivity or a concern about your teeth or gums, check with a healthcare professional before choosing whitening. Some people notice mild, temporary sensitivity afterwards. Follow the product warnings, and stop and seek advice if you feel discomfort.
How do I book or ask a question?
Choose a slot in the booking form on the homepage, or call 0207 173 5298. The team can answer appointment and location questions. The website assistant answers common booking questions.
Who applies the product at an ishSmile visit?
Visit your chosen London pharmacy for product-use guidance. You apply the whitening product yourself while a team member explains the product instructions. A trained team member explains the product instructions and answers your questions. This is a cosmetic, self-applied service: we do not examine, diagnose or give personal health advice.
The smile journal
Helpful guides before you book
Swipe to explore
Story 1 / 6
The little moments you miss when you hide your smile
From a spontaneous photo to a conversation with someone new, explore smile confidence, everyday wellbeing, and thoughtful steps towards feeling like yourself.
Read the story
Teeth whitening before a wedding: planning your smile
Planning teeth whitening before a wedding? A thoughtful guide to timing, realistic expectations, and feeling comfortable in your photographs.
Read the story
Teeth whitening prices in London: the £125 offer explained
Understand the £125 ishSmile appointment fee, questions to ask before booking, and how to compare teeth whitening options in London.
Read the storyHow long does teeth whitening last?
How long will a brighter smile last? Explore realistic expectations, everyday habits and questions about repeating teeth whitening before a London appointment.
Read the storyWhitening products and home kits: what to compare
Compare whitening products, home kits and appointment support, with independent sources and a clear explanation of ishSmile's guided, self-applied visit.
Read the storyTeeth whitening vs a scale and polish: the difference
Is a scale and polish the same as teeth whitening? Understand cleaning versus changing natural tooth colour, and which one fits what you want.
Read the story